Organized retail's share of Turkey's food market rose from 41.8% in 2014 to 67.3% in 2025. What the growing supermarket channel means for fresh fruit and vegetable suppliers.
Food shopping in Turkey has shifted rapidly toward supermarkets and retail chains over the past decade. That shift is also reshaping the fresh fruit and vegetable supply chain: alongside the traditional wholesale-market route, demand is growing for suppliers who can maintain a direct, stable supply relationship.
From 41.8% to 67.3% in a decade
According to the June 2026 Retail Foods Annual - Türkiye report from the U.S. Department of Agriculture's Foreign Agricultural Service (USDA FAS), organized/modern retail's share of total food retail grew by 25.5 percentage points over the decade:
| Year | Organized Retail Share | Traditional Retail Share |
|---|---|---|
| 2014 | 41.8% | 58.2% |
| 2025 | 67.3% | 32.7% |
Source: USDA Foreign Agricultural Service, "Retail Foods Annual: Türkiye" (June 2026).
Market size and leading chains
According to the same report, Turkey's total retail sales (excluding taxes) reached approximately $224 billion in 2025, with food retail accounting for $120.2 billion of that. The modern retail segment breaks down further: discount stores hold 32.2%, supermarkets 28.7%, and e-commerce 2.1%, while traditional retail holds 32.0%. By market share, the leading chains are BİM (18.4%), Migros (9.2%), A101 (7.8%), Şok (6.0%), and CarrefourSA (1.8%) - together, these five chains account for a substantial share of the market.
What it means for fresh fruit and vegetable suppliers
Organized retail - covering hypermarket, supermarket, and discount-store chains that operate with centralized purchasing and standardized quality criteria - is growing, and with it comes an expectation that suppliers work with steady volume, consistent caliber, and packaging that fits a chain's own shelf and brand standards, much the same discipline export markets have long required.
MC Sarıkaya Gıda tracks this growing channel and supplies supermarkets and retail chains in the domestic market; see our article on Supplying Supermarkets and Retail Chains in the Domestic Market for our approach, and our Export page for our target export markets.
Frequently Asked Questions
How much has organized retail's market share grown in Turkey?
According to USDA's Retail Foods Annual report, organized/modern retail's share grew from 41.8% in 2014 to 67.3% in 2025.
How large is Turkey's food retail market?
In 2025, Turkey's total food retail market reached approximately $120.2 billion, a substantial share of the country's total retail sales of roughly $224 billion.
Which are the largest supermarket chains in Turkey by market share?
According to USDA's 2025 data, the ranking by market share is BİM (18.4%), Migros (9.2%), A101 (7.8%), Şok (6.0%), and CarrefourSA (1.8%).
What does organized retail prioritize when sourcing fresh fruit and vegetables?
Steady volume, consistent caliber, and packaging that fits a chain's brand standards - much the same discipline export markets have long required.
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